OUR STORY

Welcome to a timeless treat at Queen Victoria Market

Hey, doughnut enthusiasts! Craving a sweet treat? Since 1950, we’ve been serving Australia’s freshest, most mouthwatering hot jam doughnuts. We’re the OG doughnut kings, here to make your market day unforgettable.
It's not just a snack; it's a four-dimensional taste experience, a journey through time and tradition. Whether you're a first timer or a third generation doughnut lover, our doughnuts aren't just about the deliciousness (though that's a big part of it); they're about crafting memories that last a lifetime.
Why settle for ordinary? Swing by our Van at Queen Victoria Market (QVM) or Shop at Prahran Market to grab a bag of joy. Savour the tradition, join the legacy, and see you there, doughnut dreamers!
Join the LegacyGrab A Bag of Joy

Since 1950

Queen Victoria Market, Melbourne

HOW WE MAKE THEM

Simple recipe. Made fresh every trade day.

1

Mixed Daily

We mix our dough every morning at our warehouse near the Melbourne CBD, in batches of up to 250kg.
2

Cooked Fresh

Each doughnut is cooked fresh every trade day – then rolled in sugar while it's still hot.
3

Filled with Jam

The jam is injected cold. It warms up inside the hot doughnut – so take care with your first bite.

More about us

News & Updates

View our latest media coverage and press releases.

Andy & Ben after filming Eat Series Ep 8

Filming & Research

Find-out how media and schools can share our story with care.

Community Support

Sharing the causes and initiatives we are proudly supporting.

Visit us at two iconic Melbourne locations.

Queen Victoria Market

Look for the vintage van! Serving classic hot jam doughnuts the exact same way since 1950.
Find the VAN

Prahran Market

Our first brick-and-mortar store serving full range of doughnut flavours paired with specialty Code Black Coffee and drinks.
Visit the SHOP